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About Us

We love creativity!

We believe that when you make something, that thing becomes ingrained with personal significance and value. You remember what inspired you, exactly how you made it; what materials and equipment you used and how you felt during its creation. Once it's complete, you have a piece of work to keep forever. Whether it's a print, a painting, a cushion, a dress or a sculpture: it's become a part of you!

We believe that with a little enthusiasm, anyone can start to learn a new skill.

So you didn't think you were creative at school? Well forget that, there's room for everybody in the world of arts and crafts!

Everybody at Homecrafts is as passionate about arts, crafts and design as you are. We want to inspire you to create beautiful and practical things (well, maybe not always practical...!) and give you the widest product choice available stitched together with the best value and expert advice.


We believe in great customer service


Homecrafts has grown a fair bit since it first evolved as the mail order department of Specialist Crafts. These days we're in a much larger building designed to accommodate us all and our ever-expanding range of 16,000 products! Our range is on site, so when you order we can tell you exactly when an item is on our shelves and ready to wing its way to your front door.

We really want you to have the best customer experience possible. Seriously.

If you have a question about our products, or crafting and design techniques then please email or call our Technical Expert Team. They're here to help advise you on what glue to use or what ink is ideal for use with a particular textile.

We're not a huge, impersonal customer call centre, and that's why we can offer such wonderful creative advice from a highly skilled technical team. Just call the Technical Expert Team on 0116 269 7733 with a detailed description of your enquiry. The more detail you provide, the better advice the team can give!

Chat about all things crafty from 9am – 5pm, Monday to Friday but please remember: the team test products, take calls and create gorgeous images for our website from dawn til dusk, so please be patient. Don't be surprised if sometimes they have to call you back.

We believe in the right tools for the job

As was written in our Dryad catalogue many moons ago, we still maintain this philosophy today. We believe in products which are fit for purpose. We definitely believe that you can't make a silk purse out of a sow's ear! The quality of your tools and materials is incredibly important, and we want you to be able to rely and depend on them. A tool that lasts longer is much better for our world.

The Homecrafts' workroom is home to almost every tool and technique to be found in the world of art, craft and design! If it exists, then it will be lurking somewhere in the nooks and crannies of this custom-built, creative cavern. The studio is the domain of our Technical Expert Team, a hand-picked bunch of qualified creatives and practising artists with one mission in mind: to bring you the best arts and crafts materials and tools available today.

The Homecrafts' Product Team research and investigate every needle, bodkin and glass paint to make sure that they are of the highest standard available. Once they pass this initial entry test, the products are then put through stringent procedures by our Technical Experts to ensure that no substandard items get through the net!

We will not sell you a product that these crafts professionals would not use themselves!


A page from the Dryad catalogue in 1931.

A good workman is known by his tools, and if a tool is to become, as it should, a kind of subconscious extension of the hand, it must be well and soundly made or it will not wear long enough for its skilled use to become a habit.

Dryad Handicrafts Catalogue, 1931- 1934

We believe in craftsmanship

Founder of Dryad Handicrafts,
Harry H Peach, 1874 - 1936

Homecrafts has a rich archive of history behind its crafting. Although only branded as Homecrafts in 1994, our company goes back a very long time. In fact, we've been involved in the craft industry since 1907 when Harry Peach founded our grandfather company, Dryad Handicrafts. The same family who were part of Dryad are involved with Homecrafts, and Nick and Lucy, the current owners, still share a great many of the same principles as Harry...


Harry wanted everyone, regardless of age, to enjoy craft. He wanted his firm to be renowned for selling good quality art and craft materials that would encourage successful craft work.

Harry was around during the inter-war period; a time when there was a huge revival of crafts with its roots in the Arts and Crafts movement. He held an abiding belief in quality and education, believing that if children were taught how to craft and design then they would grow up to demand quality goods, and choose “honestly made and beautiful things for their homes”. Harry was all for progress, and committed to the teaching of craft in schools, even when he did become commercially involved in that area! His friends did make fun of his ulterior motives for encouraging handicrafts in the UK, however they knew Harry's principles were strong. He believed that everybody's lifestyle would be improved if they undertook a craft. He's as right today as he was back then!

Harry's passion for craftsmanship lives on in our offices and buildings today, and whether you're a cardmaker, a weaver, a painter, a felter, a printmaker, a woodworker, a metalworker, a sculptor, a knitter, an embroiderer, a stitcher, a designer, a toymaker, a kids' crafter, an artist, a cartoonist, a dressmaker, an illustrator, a candlestickmaker, a crochet king or queen, we're here to help!

Take the tour of Homecrafts HQ