Demographics Packaging

This is the first book to explore the vital commercial relationship between design, marketing and the target audience. It contains some great colour photography of examples of products which are grouped according to specific target audiences such as age, gender, socio economic group, disposable income, profession and shopping habits. For any students involved in package or design or product development, this is a key reference book showing why certain products work and how design developed to get the successful end result. Written by Keith Stephenson and Mark Hampshire. 450 photo's and illustrations. 208 pages. 251 x 236.

Price £30.00