Advertising

"This book will heighten your awareness and arm you with a myriad of new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It’s a must-read and an indispensable source of ideas for anyone involved in graphics, advertising or the business of communication. Countless examples of ads from around the world, and intriguing essays on perception, optical tricks and illusion. Written by Uwe Stoklossa. Published by Thames & Hudson. 272 pages. 287 x 245mm. "

Price £35.00